Apl Wikimedia/Pasukan/iOS/Percubaan Penggalangan Dana dalam Apl iOS

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Pasukan Apl Mudah Alih dan Pengumpulan Dana bekerjasama untuk mencuba format baharu pengumpulan dana dalam Apl iOS Wikipedia. Kerja ini adalah sebahagian daripada Rancangan Tahunan KR 3.2, dengan matlamat untuk meningkatkan kepelbagaian sumber hasil sambil mengiktiraf penderma sedia ada kami. As the internet changes in the years to come, we anticipate that people will increasingly get Wikipedia content on other sites and apps (like search engines and chatbots), instead of going to Wikipedia directly. If that happens, Wikipedia content will still be important to the world, but it will be harder to raise money from banners on our site. This means that we need to develop new ways to raise the funds that keep the wikis functioning. You can learn more about why finding new fundraising pathways matters, on our annual plan page.

We want to be thinking together about how it makes sense to fundraise beyond banners. One line of thinking is how we can give readers the opportunity to donate to the Wikimedia Foundation when they are feeling gratitude for Wikipedia, and for the content they’re reading – regardless of what time of year it is. For many readers seeing a banner, it may not be the right time at that moment to donate for a variety of reasons. How might we make it easy for them to donate when that moment of appreciation hits? And how might we honor requests from existing donors to recognize their monetary contributions as they use Wikipedia?

Why on the mobile apps?

Apl Mudah Alih menyediakan tempat semula jadi untuk bereksperimen: khalayak kami berskala lebih kecil daripada Wikipedia Mudah Alih dan Desktop, dan baru-baru ini kami telah melabur dalam meningkatkan pengalaman derma dalam Aplikasi dengan menambahkan ApplePay dan GPay asli. Additionally, the technical nature of the apps affords us the opportunity to run quick experiments and get feedback in a way that is not as disruptive as on Web.

Although we want to test concepts in the App, we will collaborate with cross platform editors, readers, and donors early and often throughout our process. Our method for collaboration includes discussions on-wiki and off-wiki with our community of editors, donors, and readers. We are mindful that fundraising is not an area to be taken lightly, which is why we are taking the approach of sharing concepts early and often, and proceeding with the expectation that we will only scale, pivot, or abandon ideas based on quantitative and qualitative data.

Garis masa

Ogos 2024: Tempoh maklum balas tentang konsep awal

• Pasukan Apl Mudah Alih akan berkongsi konsep awal dan rangka wayar pada halaman ini untuk maklum balas.
• Anda boleh menemui kami di Bengkel Mesej Sepanduk Pengumpulan Dana Yayasan Wikimedia pada 7 Ogos dan di meja bulat web pada 8 Ogos untuk membincangkan konsep ini di Wikimania 2024.
• Kami menjemput editor untuk berkongsi soalan, kebimbangan, sokongan, maklum balas dan idea alternatif mereka di halaman perbincangan.
• Kami akan terlibat secara aktif dengan penderma dan pembaca di luar wiki.

September 2024: Maklum balas mengenai prototaip boleh klik (if we have an idea we like together)

• Sebaik sahaja maklum balas daripada perbincangan awal telah digabungkan dan jika kata sepakat dicapai bahawa kami harus menguji ini, kami akan membuat dan berkongsi prototaip yang boleh diklik untuk semakan.
• Kami akan mengadakan perundingan dan temu bual pengguna untuk mendapatkan maklum balas tentang prototaip.

It is intentional that additional dates are not planned in this section, because we want to have the flexibility to pivot and abandon concepts as needed. Consider this section a working section that will be updated as we continue to learn.

Idea #1: Lencana Rencana

Note: this is the first idea that the Mobile Apps team is proposing we discuss together. Other ideas are very welcome!

Satu idea untuk pengalaman penderma percubaan ialah menambahkan pilihan derma ke dalam paparan artikel apl iOS yang membolehkan pembaca menderma untuk memperoleh lencana untuk artikel tersebut. Jika mereka kembali kepada artikel itu, mereka diiktiraf sebagai penderma dengan lencana aktif. Kami fikir konsep ini mempunyai peluang untuk:

• Libatkan pembaca seputar penghargaan mereka terhadap Wikipedia, rencananya dan platformnya. Penderma sering menyatakan bahawa mereka ingin "Memberi kembali" sebagai menghargai maklumat berguna yang telah mereka akses.
• Memupuk penderma dengan mengiktiraf mereka untuk sumbangan mereka yang lalu, dan menyesuaikan pengalaman mereka semasa menggunakan Wikipedia. Penderma sering meminta untuk dikenali apabila mereka kembali ke Wikipedia pada peranti atau pelayar yang berbeza.
• Sampaikan nilai yang pembaca terima daripada artikel terus kepada pembaca lain, dan kepada editor yang menyumbang kepada artikel itu. Jika editor dan pembaca lain dapat melihat jumlah bilangan orang yang telah menderma daripada artikel yang diberikan, mereka akan mempunyai pemahaman yang lebih mendalam tentang cara artikel dihargai oleh pembaca.

Menderma juga merupakan satu bentuk penyertaan bukan penyuntingan dalam Pergerakan Wikimedia, dan memperdalam rasa perkaitan yang dirasakan pembaca dengan platform tersebut. Penyelidikan menunjukkan bahawa pemegang akaun baharu telah menyebut mengharapkan "ciri atau maklumat berkaitan derma" sebagai sebahagian daripada akaun mereka. Memberi pengiktirafan melalui lencana artikel boleh menjadi satu ciri berkaitan derma yang disertakan bersama akaun.

User stories

User stories are simple statements that product teams use to focus on what we’re trying to accomplish. These are some that we’re thinking about for this idea.

• As an avid Wikipedia reader and supporter, I want to note what article I was finding useful at the time I donated, so that I can show appreciation for the content of the article, the people behind it, and the Wikimedia Foundation for hosting and making the article free and accessible.
• As someone who has donated to the Wikimedia Foundation multiple times in the past year, I want the article or platform to update after I’ve donated, so that I can feel appreciated and recognized for my monetary contributions.
• As a Wikimedian, I want to know what alternative fundraising opportunities are possible and successful on Wikipedia.

Seperti apa ciri ini:

Di bawah ialah beberapa wireframe kasar dan idea awal tentang cara ciri ini boleh berfungsi dalam paparan artikel apl iOS. ⚠️ Bahasa mestilah jelas supaya tidak ada tanggapan bahawa artikel ini ditaja. Bingkai wayar di bawah adalah idea pertama dan tidak mempunyai aspirasi untuk menjadi ciri produk yang dimuktamadkan. We expect the wireframes to evolve as we receive feedback.

Requirements

• Users have awareness that donations are to the Wikimedia Foundation, and not the subject matter of the article
• Users have awareness that their donation is in appreciation for the article, and not directly to the article and the editors who have or will work on it
• It should be clear that a donation does not do anything to the article, such as raise its priority for content improvements, or prioritize it in search results.
• The badge should be visible to the user, but should not negatively affect the reading experience
• After donation is completed in app, the badge could turn active
• The active badge could be visible every time the user re-visits that article or app, recognizing their past contribution
• Perlu ada logik untuk menangani kes-kes apabila artikel dihapuskan, digabungkan, atau dinamakan semula.
• The user should understand that they are interacting with an experimental or beta feature.
• Ciri ini mesti menjalani semakan undang-undang untuk memastikan pematuhan kepada Dasar Privasi Penderma dan Garis Panduan Pengekalan Data.
• Mungkin terdapat togol dalam tetapan yang membolehkan pengguna melumpuhkan lencana.
• Users can clear their locally-stored donation history.

Optional

• A user could see a list of all articles they have donated from
• Badu aktif boleh datang dengan faedah lain, seperti menukar warna ikon Aplikasi Wikipedia anda di skrin utama, atau menyembunyikan spanduk penggalangan dana.
• Mungkin terdapat kefungsian terbina dalam senarai pantau, membolehkan pengguna melihat berapa kali artikel dalam senarai pantau mereka telah diperjuangkan.
• The number of users who have donated from that article could be displayed publicly (anonymized total)

High-level Wireframes

• 
  Petua alat boleh memperkenalkan orang kepada tambahan baharu.
• 
  Orang pilihan akan memberi isyarat berapa ramai orang yang menyokong Wikipedia dari artikel ini.
• 
  Selepas pengguna mengklik hati, mereka diperkenalkan kepada derma.
• 
  Contoh pengguna yang menyumbangkan melalui Apple Pay. Ia menggunakan aliran kerja yang ada.
• 
  Pendaftaran ID sentuhan/muka
• 
  Bar makanan ringan pengesahan.
• 
  Ini ialah keadaan aktif kaunter rakyat selepas pengguna menderma daripada artikel ini.
• 
  'Badge' diperoleh setiap artikel, contohnya pengguna yang melawat artikel 'Perubahan Iklim' seterusnya akan melihat badge yang tidak aktif
• 
  Tetapan yang mungkin untuk menyembunyikan lencana artikel dalam Tetapan global
• 
  Petua alat pilihan untuk mendidik pengguna mengenai elemen UI baru.
• 
  Pengguna boleh melihat gambaran keseluruhan semua artikel yang mereka telah membuat sumbangan dari

Menderma untuk mendapatkan lencana pada artikel tertentu ialah konsepnya, tetapi kita tidak perlu memanggilnya sebagai "mendapat lencana". Berikut ialah beberapa idea lain untuk menamakan, beritahu kami jika anda mempunyai cadangan kegemaran atau lain!

• Juara artikel ini
• Hormati artikel ini
• Terima kasih atas artikel ini

• 
  Ikon dan perkataan alternatif: Juara artikel ini
• 
  Ikon dan perkataan alternatif: Hormati artikel ini
• 
  Ikon dan perkataan alternatif: Juara artikel ini
• 
  Ikon dan perkataan alternatif: Hargai artikel ini (2)

Risks

Jika terdapat minat dalam idea ini, kami akan terus mengenal pasti risiko, dan membina perlindungan sebelum menguji secara luaran. Di bawah ialah beberapa kebimbangan dan pertimbangan yang telah kami fikirkan setakat ini, dan kami juga ingin mendengar kebimbangan anda: apakah kebimbangan anda tentang konsep lencana artikel? Adakah terdapat sebarang perubahan atau pertimbangan yang anda perlu lihat diambil kira sebelum ujian luaran?

If we were to move forward with testing something, guardrails are potential actions that could be taken to mitigate or avoid the risk.

• Risk: Readers believe they are donating to the subject matter of the article (A political figure for example, or another nonprofit), instead of the Wikimedia Foundation.
  • Guardrail: After clicking to donate, readers could see a step with the Wikimedia Foundation logo, and with explicit information about where donations go.
  • Guardrail: We could check user’s awareness about where their donation goes in a post-donation survey.
• Risk: Readers believe their donation goes to the editors of the article.
  • Guardrail: Language should be clear to say Donate “from” this article (as users often do with banners), and not Donate “to” this article
  • Guardrail: After clicking to donate, readers could see a step with the Wikimedia Foundation logo, and with explicit information about where donations go.
  • Guardrail: We could check user’s awareness about where their donation goes in a post-donation survey.
• Risk: Showing the total number of donations on an article would affect the article’s NPOV, or actors would attempt to use it inappropriately on sensitive, controversial, or contentious articles.
  • Guardrail: We could remove this aspect, and have the badge only visible to individual donors.
  • Guardrail: We could prevent a high volume of repeat donations from the same actor
  • Guardrail: If we were to move forward with testing something, we could use a set of established articles and only show the feature to a select audience.
• Risk: Readers are offended by being asked to donate on articles about sensitive subjects.
  • Guardrail: If we were to move forward with testing something, we could use a set of established articles and only show the feature to a select audience.
  • Guardrail: We can could check for reports of this in a post-donation survey

Soalan perbincangan

Sila beritahu kami pendapat anda dengan menjawab beberapa atau semua soalan ini:

1. Apakah nama pengguna anda, wiki yang anda aktifkan, dan berapa lama (bulan/tahun)?
2. Apakah perasaan anda tentang pembaca yang dapat "menyokong" artikel dengan menderma dan melihat petunjuk visual pada artikel itu? Jika anda mempunyai kebimbangan, bolehkah anda menerangkannya?
3. Apakah pendapat anda tentang menguji idea ini hanya dalam Apl Mudah Alih (untuk derma yang dibuat dan artikel yang dilihat dalam apl)? Jika anda mempunyai kebimbangan, bolehkah anda menerangkannya?
4. Apakah pendapat anda tentang menggunakan idea ini pada semua platform (Apl mudah alih, Desktop dan Web Mudah Alih)? Jika anda mempunyai kebimbangan, bolehkah anda menerangkannya?
5. Apakah perasaan anda tentang petunjuk visual yang muncul pada artikel yang anda edit/usahakan, menunjukkan bahawa pembaca menyokongnya dengan menderma? Apakah kebimbangan anda tentang perkara ini?
6. Apa pendapat anda mengenai ikon dan perkataan yang digunakan untuk menunjukkan penyokong? Kami berfikir tentang "Champion / Kehormatan / menghargai artikel ini". Ada cadangan?
7. Bagaimanakah kita harus mengimbangi menunjukkan sokongan penderma dan mengekalkan privasi? Apa pendapat anda tentang menunjukkan bilangan penyokong tanpa menamakan mereka?
8. Apakah pendapat anda tentang potensi kesan petunjuk visual sokongan terhadap neutraliti atau kepercayaan artikel?
9. Apakah pendapat anda tentang mempunyai pilihan untuk pengguna menyembunyikan petunjuk visual sokongan ini dalam artikel? Pada pendapat anda, sejauh manakah ciri ini penting?
10. Apakah ciri atau perubahan lain yang anda cadangkan untuk menambah baik idea ini?

Idea alternatif juga dialu-alukan: Lencana Artikel hanyalah satu daripada banyak idea yang boleh dilaksanakan sebagai bentuk percubaan pengumpulan dana dalam Aplikasi Mudah Alih. Kami ingin mendengar daripada editor, penderma dan pembaca: Apakah idea anda untuk format derma percubaan dalam apl yang akan mendorong pembaca Wikipedia untuk melibatkan diri dan menderma? What are features that will help existing donors feel recognized for their monetary contributions?

Tambah maklum balas anda di sini

Previous comments have been migrated to the discussion page, please join us there!

Tambah idea anda di sini

If you have an alternative idea that you would like to share for discussion, please add it on the discussion page! The Article Badge is just one idea for an experiment within the Mobile Apps. We want to hear from you: What are your ideas for an experimental donation format in the apps that will motivate Wikipedia readers to engage and donate?

Previous comments have been migrated to the discussion page, please join us there!

Updates

September 2024

This page has sparked a rich discussion so far about the Article Badge idea. As shared in the annual plan (Wiki Experiences 3.2.1), our goal was to share the idea of a badge representing donors championing article(s) of interest and discuss it with community members to see if there was interest, concerns, or alternate ideas. Over the past 2 months, we've discussed this idea with 24 editors, readers, and donors through on-wiki and off-wiki conversations, interviews, and user testing. After analyzing the feedback, we have decided that we will not pursue development and testing of the article badge idea as it relates to championing an article through donations. We are thankful for all of the thoughts and opinions shared. Your feedback helped us come to a decision on whether or not to productionize this idea, and the alternative ideas shared will guide us as we think about future fundraising experiments.

While we are not going to continue working on the article badge idea at this time, other experimentation with fundraising is still part of the annual plan. Hearing the alternate ideas mentioned during these discussions was helpful, as they matched with two ideas we had also been considering: increasing the prominence of the donate button, and centralized donor recognition that is not tied to content. If you would like to learn more about why the Foundation Product and Technology teams are exploring fundraising experiments and find information about upcoming work, please visit Reader and Donor Experiences.

What did we learn?

• Overall, 7 editors were open to the idea of testing this concept. 5 were against the idea being tested. 14 editors expressed concerns with the idea as presented.
• 5 out of 5 user testing participants liked the feature and position of the icon next to the article and gave constructive feedback on icons and preferred language.
• There were 3 key concerns with the article badge idea that came up multiple times:
  • Making it clear enough to the reader where their donation goes, and how it is spent
    • 12 editors worried that readers would think their donation is supporting the editors, or the subject matter of the article.
    • People said that readers are already often confused whether donations go to the editors, or to the Wikimedia Foundation, and this feature tying donations to articles may confuse them more.
    • There was concern that this feature would lead readers to think that supporting a certain article entitles that article to receive special treatment from editors or the platform.
  • Accounting for controversial and sensitive articles
    • 5 people mentioned that it's important to consider how a feature like this would appear on controversial or sensitive articles, and how it could be misunderstood or misused.
    • It was noted that the feature could be limited to a set of articles for initial testing, but people were concerned that there is not a sustainable way to ensure a feature like this does not display on controversial or sensitive articles at scale, across languages.
  • Allowing donations to influence how an article appears
    • 5 people expressed concerns about the idea of publicly displaying the count of donations on each article, noting that it would allow money to influence how an article appears.
    • It was noted that displaying donation totals could lead to actors trying to influence content in inappropriate ways, or be used to promote certain topics over others in ways that violate neutrality.
    • There is concern that readers might misinterpret the number of donations, and it would influence their perception of the content quality.
• Other concerns shared included:
  • Gamifying of donations: 2 people expressed concern that allowing users to earn a badge after donation was a form of gamification, and they did not want Wikipedia to engage in gamification.
  • Sparking larger Community reaction: there is concern that an experimental version in production would result in a larger pushback from editors.
  • Changes in article state: 2 people expressed concern for how donors and the feature would react to changes in the article, for example if the article is substantially changed, deleted or merged.
• Alternative ideas shared/supported
  • Change the location of the existing donate button
    • 4 editors stated that they would prefer the Apps team look for a new/more prominent location for the donate button.
  • Try a centralized badge on the app homepage that recognizes the donor, unrelated to articles
    • This was suggested by 1 editor.
  • Add donation option at end of article
    • This was suggested by 1 editor, and 2 readers during user testing.
  • Allow for custom app icon as donor recognition
    • This was suggested as a part of the original project, and supported by one editor.
• Learnings for future work
  • Consider ways to recognize donors that don't associate their donation with a specific article
  • Try increasing the visibility of existing donate options by testing new locations
  • Explore ways to make donors feel special in a way that is private to them, such as recognizing their contributions within their app homepage, or offering them a custom app icon.
  • Explore ways that readers can show appreciation without making a donation. Several people mentioned they were not opposed to the idea of allowing readers to express appreciation for articles, but did not want it to be connected with a donation.
  • Consider the difficulty of A/B testing ideas similar to this. Avoid motivating a user to earn something that will be taken away after the test.

How did we collect feedback?

We heard from 19 unique editors on this concept and 5 readers, who are active on English, Japanese, Chinese, or Spanish Wikipedias. To hear feedback we took a number of actions:

• Shared the idea at the Wikimania 2024 Fundraising banner session
• Spoke with Japanese users at the in-person ESEAP meeting during Wikimania 2024, and held an interview with a Spanish community member
• Shared project page on Village Pump of Spanish Wikipedia. (Page was also shared by community members on English, and Japanese Village Pumps)
• Received and responded to feedback on this page

• Conducted user testing with the wireframes on userlytics.com with 5 participants (Spanish, Japanese and English speaking). We used this testing protocol to understand users' perception of feature.

Ogos 2024

• 16 August 2024: We rewrote parts of this page to more clearly communicate the purpose of this project & incorporate initial feedback. We’ll share an update soon with modified designs.