Aplikasi Wikimedia/Tim/iOS/Eksperimen Penggalangan Dana di Aplikasi iOS

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Tim Aplikasi Seluler dan Penggalangan Dana bermitra untuk bereksperimen dengan format baru penggalangan dana dalam Aplikasi iOS Wikipedia. Pekerjaan ini merupakan bagian dari Rencana Tahunan KR 3.2, dengan tujuan untuk meningkatkan keberagaman sumber pendapatan sekaligus menghargai para donatur kami yang sudah ada. As the internet changes in the years to come, we anticipate that people will increasingly get Wikipedia content on other sites and apps (like search engines and chatbots), instead of going to Wikipedia directly. If that happens, Wikipedia content will still be important to the world, but it will be harder to raise money from banners on our site. This means that we need to develop new ways to raise the funds that keep the wikis functioning. You can learn more about why finding new fundraising pathways matters, on our annual plan page.

We want to be thinking together about how it makes sense to fundraise beyond banners. One line of thinking is how we can give readers the opportunity to donate to the Wikimedia Foundation when they are feeling gratitude for Wikipedia, and for the content they’re reading – regardless of what time of year it is. For many readers seeing a banner, it may not be the right time at that moment to donate for a variety of reasons. How might we make it easy for them to donate when that moment of appreciation hits? And how might we honor requests from existing donors to recognize their monetary contributions as they use Wikipedia?

Why on the mobile apps?

Aplikasi Seluler menyediakan tempat yang alami untuk bereksperimen: audiens kami skalanya lebih kecil dibandingkan Wikipedia Seluler dan Desktop, dan baru-baru ini kami berinvestasi untuk meningkatkan pengalaman berdonasi dalam Aplikasi dengan menambahkan ApplePay dan GPay asli. Additionally, the technical nature of the apps affords us the opportunity to run quick experiments and get feedback in a way that is not as disruptive as on Web.

Although we want to test concepts in the App, we will collaborate with cross platform editors, readers, and donors early and often throughout our process. Our method for collaboration includes discussions on-wiki and off-wiki with our community of editors, donors, and readers. We are mindful that fundraising is not an area to be taken lightly, which is why we are taking the approach of sharing concepts early and often, and proceeding with the expectation that we will only scale, pivot, or abandon ideas based on quantitative and qualitative data.

Garis waktu

Ogos 2024: Periode masukan balas tentang konsep awal

• Tim Apl Mudah Alih akan berkongsi konsep awal dan rangka kabel pada halaman ini untuk masukan balas.
• Anda bisa menemukan kami di Bengkel Pesan Sepanduk Pengumpulan Dana Yayasan Wikimedia pada 7 Ogos dan di meja bulat web pada 8 Ogos untuk mendiskusikan konsep ini di Wikimania 2024.
• Kami mengundang editor untuk berkongsi pertanyaan, kekhawatiran, dukungan, masukan balas dan ide alternatif mereka di halaman diskusi.
• Kami akan terlibat secara aktif dengan donor dan pembaca di luar wiki.

September 2024: Masukan balas tentang purwarupa bisa klik (if we have an idea we like together)

• Setelah saja masukan balas dari diskusi awal telah digabungkan dan jika kata sepakat dicapai bahwa kami harus menguji ini, kami akan membuat dan berkongsi purwarupa yang bisa diklik untuk revisi.
• Kami akan mengadakan konsultasi dan wawancara cakap pengguna untuk mendapatkan masukan balas tentang purwarupa.

It is intentional that additional dates are not planned in this section, because we want to have the flexibility to pivot and abandon concepts as needed. Consider this section a working section that will be updated as we continue to learn.

Ide #1: Lencana Artikel

Note: this is the first idea that the Mobile Apps team is proposing we discuss together. Other ideas are very welcome!

Satu ide untuk pengalaman donor percobaan adalah menambahkan pilihan derma ke dalam layar artikel apl iOS yang memungkinkan pembaca menderma untuk memperoleh lencana untuk artikel tersebut. Jika mereka kembali kepada artikel itu, mereka diiktiraf sebagai donor dengan lencana aktif. Kami fikir konsep ini memiliki peluang untuk:

• Libatkan pembaca seputar penghargaan mereka terhadap Wikipedia, rencananya dan platformnya. Donor sering menyatakan bahwa mereka ingin "Memberi kembali" sebagai menghargai informasi berguna yang telah mereka akses.
• Memupuk donor dengan mengiktiraf mereka untuk kontribusi mereka yang lalu, dan menyesuaikan pengalaman mereka saat menggunakan Wikipedia. Donor sering meminta untuk dikenali ketika mereka kembali ke Wikipedia pada perangkat atau browser yang berbeda.
• Sampaikan nilai yang pembaca terima dari artikel terus kepada pembaca lain, dan kepada editor yang menyumbang kepada artikel itu. Jika editor dan pembaca lain dapat melihat jumlah jumlah orang yang telah menderma dari artikel yang diberikan, mereka akan memiliki pemahaman yang lebih mendalam tentang cara artikel dihargai oleh pembaca.

Menderma juga merupakan satu bentuk keikutsertaan bukan penyuntingan dalam Pergerakan Wikimedia, dan memperdalam rasa hubungan yang dirasakan pembaca dengan platform tersebut. Penelitian menunjukkan bahwa pemegang rekening baru telah menyebut mengharapkan "sifat atau informasi terkait derma" sebagai sebagian dari rekening mereka. Memberi pengiktirafan melalui lencana artikel bisa menjadi satu sifat terkait derma yang disertakan bersama rekening.

User stories

User stories are simple statements that product teams use to focus on what we’re trying to accomplish. These are some that we’re thinking about for this idea.

• As an avid Wikipedia reader and supporter, I want to note what article I was finding useful at the time I donated, so that I can show appreciation for the content of the article, the people behind it, and the Wikimedia Foundation for hosting and making the article free and accessible.
• As someone who has donated to the Wikimedia Foundation multiple times in the past year, I want the article or platform to update after I’ve donated, so that I can feel appreciated and recognized for my monetary contributions.
• As a Wikimedian, I want to know what alternative fundraising opportunities are possible and successful on Wikipedia.

Seperti apa sifat ini:

Di bawah adalah beberapa wireframe kasar dan ide awal tentang cara sifat ini bisa berfungsi dalam layar artikel apl iOS. ⚠️ Bahasa mestilah jelas agar tidak ada tanggapan bahwa artikel ini ditaja. Bingkai kabel di bawah adalah ide pertama dan tidak memiliki aspirasi untuk menjadi sifat produk yang dimuktamadkan. We expect the wireframes to evolve as we receive feedback.

Requirements

• Users have awareness that donations are to the Wikimedia Foundation, and not the subject matter of the article
• Users have awareness that their donation is in appreciation for the article, and not directly to the article and the editors who have or will work on it
• It should be clear that a donation does not do anything to the article, such as raise its priority for content improvements, or prioritize it in search results.
• The badge should be visible to the user, but should not negatively affect the reading experience
• After donation is completed in app, the badge could turn active
• The active badge could be visible every time the user re-visits that article or app, recognizing their past contribution
• Harus ada logika untuk menangani kasus-kasus ketika artikel dihapuskan, digabungkan, atau dinamakan kembali.
• The user should understand that they are interacting with an experimental or beta feature.
• Sifat ini harus menjalani revisi undang-undang untuk memastikan pematuhan kepada Dasar Pribadi Donor dan Garis Panduan Pengekalan Data.
• Mungkin ada togol dalam tetapan yang memungkinkan pengguna melumpuhkan lencana.
• Users can clear their locally-stored donation history.

Optional

• A user could see a list of all articles they have donated from
• Badu aktif bisa datang dengan manfaat lain, seperti mengganti warna ikon Aplikasi Wikipedia anda di layar utama, atau menyembunyikan spanduk penggalangan dana.
• Mungkin ada fungsionalitas terbina dalam daftar pantau, memungkinkan pengguna melihat berapa kali artikel dalam daftar pantau mereka telah diperjuangkan.
• The number of users who have donated from that article could be displayed publicly (anonymized total)

High-level Wireframes

• 
  Petua alat bisa memperkenalkan orang kepada adisi baru.
• 
  Orang pilihan akan memberi sinyal berapa banyak orang yang mendukung Wikipedia dari artikel ini.
• 
  Setelah pengguna mengklik hati, mereka diperkenalkan kepada derma.
• 
  Contoh pengguna yang menyumbangkan melalui Apple Pay. Ia menggunakan aliran kerja yang ada.
• 
  Pendaftaran ID sentuhan/muka
• 
  Bar makanan ringan konfirmasi.
• 
  Ini adalah kondisi aktif kaunter rakyat setelah pengguna menderma dari artikel ini.
• 
  'Badge' diperoleh setiap artikel, misalnya pengguna yang mengunjungi artikel 'Perubahan Iklim' seterusnya akan melihat badge yang tidak aktif
• 
  Tetapan yang mungkin untuk menyembunyikan lencana artikel dalam Tetapan global
• 
  Petua alat pilihan untuk mendidik pengguna tentang elemen UI baru.
• 
  Pengguna bisa melihat gambaran total semua artikel yang mereka telah membuat kontribusi dari

Menderma untuk mendapatkan lencana pada artikel tertentu adalah konsepnya, tetapi kita tidak harus memanggilnya sebagai "mendapat lencana". Berikut adalah beberapa ide lain untuk menamakan, beritahu kami jika anda memiliki saran favorit atau lain!

• Juara artikel ini
• Hormati artikel ini
• Hargai artikel ini

• 
  Ikon dan kata alternatif: Juara artikel ini
• 
  Ikon dan kata alternatif: Hormati artikel ini
• 
  Ikon dan kata alternatif: Juara artikel ini
• 
  Ikon dan kata alternatif: Hargai artikel ini (2)

Risks

Jika ada minat dalam ide ini, kami akan terus mengidentifikasi pasti risiko, dan membangun perlindungan sebelum menguji secara eksternal. Di bawah adalah beberapa kekhawatiran dan pertimbangan yang telah kami fikirkan sejauh ini, dan kami juga ingin mendengar kekhawatiran anda: apakah kekhawatiran anda tentang konsep lencana artikel? Apakah ada setiap perubahan atau pertimbangan yang anda harus lihat diambil kira sebelum tes eksternal?

If we were to move forward with testing something, guardrails are potential actions that could be taken to mitigate or avoid the risk.

• Risk: Readers believe they are donating to the subject matter of the article (A political figure for example, or another nonprofit), instead of the Wikimedia Foundation.
  • Guardrail: After clicking to donate, readers could see a step with the Wikimedia Foundation logo, and with explicit information about where donations go.
  • Guardrail: We could check user’s awareness about where their donation goes in a post-donation survey.
• Risk: Readers believe their donation goes to the editors of the article.
  • Guardrail: Language should be clear to say Donate “from” this article (as users often do with banners), and not Donate “to” this article
  • Guardrail: After clicking to donate, readers could see a step with the Wikimedia Foundation logo, and with explicit information about where donations go.
  • Guardrail: We could check user’s awareness about where their donation goes in a post-donation survey.
• Risk: Showing the total number of donations on an article would affect the article’s NPOV, or actors would attempt to use it inappropriately on sensitive, controversial, or contentious articles.
  • Guardrail: We could remove this aspect, and have the badge only visible to individual donors.
  • Guardrail: We could prevent a high volume of repeat donations from the same actor
  • Guardrail: If we were to move forward with testing something, we could use a set of established articles and only show the feature to a select audience.
• Risk: Readers are offended by being asked to donate on articles about sensitive subjects.
  • Guardrail: If we were to move forward with testing something, we could use a set of established articles and only show the feature to a select audience.
  • Guardrail: We can could check for reports of this in a post-donation survey

Pertanyaan diskusi

Silahkan beritahu kami pendapat anda dengan menjawab beberapa atau semua pertanyaan ini:

1. Apakah nama pengguna anda, wiki yang anda aktifkan, dan berapa lama (bulan/tahun)?
2. Apakah perasaan anda tentang pembaca yang dapat "mendukung" artikel dengan menderma dan melihat petunjuk visual pada artikel itu? Jika anda memiliki kekhawatiran, bolehkah anda menerangkannya?
3. Apakah pendapat anda tentang menguji ide ini hanya dalam Apl Mudah Alih (untuk derma yang dibuat dan artikel yang dilihat dalam apl)? Jika anda memiliki kekhawatiran, bolehkah anda menerangkannya?
4. Apakah pendapat anda tentang menggunakan ide ini pada semua platform (Apl mudah alih, Desktop dan Web Mudah Alih)? Jika anda memiliki kekhawatiran, bolehkah anda menerangkannya?
5. Apakah perasaan anda tentang petunjuk visual yang muncul pada artikel yang anda edit/usahakan, menunjukkan bahwa pembaca mendukungnya dengan menderma? Apakah kekhawatiran anda tentang hal ini?
6. Apa pendapat anda tentang ikon dan kata yang digunakan untuk menunjukkan pendukung? Kami berfikir tentang "Champion / Kehormatan / menghargai artikel ini". Ada saran?
7. Bagaimana kita harus mengimbangi menunjukkan dukungan donor dan mempertahankan pribadi? Apa pendapat anda tentang menunjukkan jumlah pendukung tanpa menamakan mereka?
8. Apakah pendapat anda tentang potensi efek petunjuk visual dukungan terhadap neutraliti atau kepercayaan artikel?
9. Apakah pendapat anda tentang memiliki pilihan untuk pengguna menyembunyikan petunjuk visual dukungan ini dalam artikel? Pada pendapat anda, sejauh mana sifat ini penting?
10. Apakah sifat atau perubahan lain yang anda cadangkan untuk menambah baik ide ini?

Ide alternatif juga dialu-alukan: Lencana Artikel hanyalah satu dari banyak ide yang bisa dilaksanakan sebagai bentuk percobaan pengumpulan dana dalam Aplikasi Mudah Alih. Kami ingin mendengar dari editor, donor dan pembaca: Apakah ide anda untuk format derma percobaan dalam apl yang akan mendorong pembaca Wikipedia untuk melibatkan diri dan menderma? What are features that will help existing donors feel recognized for their monetary contributions?

Tambah masukan balas anda di sini

Previous comments have been migrated to the discussion page, please join us there!

Tambah ide anda di sini

If you have an alternative idea that you would like to share for discussion, please add it on the discussion page! The Article Badge is just one idea for an experiment within the Mobile Apps. We want to hear from you: What are your ideas for an experimental donation format in the apps that will motivate Wikipedia readers to engage and donate?

Previous comments have been migrated to the discussion page, please join us there!

Updates

September 2024

This page has sparked a rich discussion so far about the Article Badge idea. As shared in the annual plan (Wiki Experiences 3.2.1), our goal was to share the idea of a badge representing donors championing article(s) of interest and discuss it with community members to see if there was interest, concerns, or alternate ideas. Over the past 2 months, we've discussed this idea with 24 editors, readers, and donors through on-wiki and off-wiki conversations, interviews, and user testing. After analyzing the feedback, we have decided that we will not pursue development and testing of the article badge idea as it relates to championing an article through donations. We are thankful for all of the thoughts and opinions shared. Your feedback helped us come to a decision on whether or not to productionize this idea, and the alternative ideas shared will guide us as we think about future fundraising experiments.

While we are not going to continue working on the article badge idea at this time, other experimentation with fundraising is still part of the annual plan. Hearing the alternate ideas mentioned during these discussions was helpful, as they matched with two ideas we had also been considering: increasing the prominence of the donate button, and centralized donor recognition that is not tied to content. If you would like to learn more about why the Foundation Product and Technology teams are exploring fundraising experiments and find information about upcoming work, please visit Reader and Donor Experiences.

What did we learn?

• Overall, 7 editors were open to the idea of testing this concept. 5 were against the idea being tested. 14 editors expressed concerns with the idea as presented.
• 5 out of 5 user testing participants liked the feature and position of the icon next to the article and gave constructive feedback on icons and preferred language.
• There were 3 key concerns with the article badge idea that came up multiple times:
  • Making it clear enough to the reader where their donation goes, and how it is spent
    • 12 editors worried that readers would think their donation is supporting the editors, or the subject matter of the article.
    • People said that readers are already often confused whether donations go to the editors, or to the Wikimedia Foundation, and this feature tying donations to articles may confuse them more.
    • There was concern that this feature would lead readers to think that supporting a certain article entitles that article to receive special treatment from editors or the platform.
  • Accounting for controversial and sensitive articles
    • 5 people mentioned that it's important to consider how a feature like this would appear on controversial or sensitive articles, and how it could be misunderstood or misused.
    • It was noted that the feature could be limited to a set of articles for initial testing, but people were concerned that there is not a sustainable way to ensure a feature like this does not display on controversial or sensitive articles at scale, across languages.
  • Allowing donations to influence how an article appears
    • 5 people expressed concerns about the idea of publicly displaying the count of donations on each article, noting that it would allow money to influence how an article appears.
    • It was noted that displaying donation totals could lead to actors trying to influence content in inappropriate ways, or be used to promote certain topics over others in ways that violate neutrality.
    • There is concern that readers might misinterpret the number of donations, and it would influence their perception of the content quality.
• Other concerns shared included:
  • Gamifying of donations: 2 people expressed concern that allowing users to earn a badge after donation was a form of gamification, and they did not want Wikipedia to engage in gamification.
  • Sparking larger Community reaction: there is concern that an experimental version in production would result in a larger pushback from editors.
  • Changes in article state: 2 people expressed concern for how donors and the feature would react to changes in the article, for example if the article is substantially changed, deleted or merged.
• Alternative ideas shared/supported
  • Change the location of the existing donate button
    • 4 editors stated that they would prefer the Apps team look for a new/more prominent location for the donate button.
  • Try a centralized badge on the app homepage that recognizes the donor, unrelated to articles
    • This was suggested by 1 editor.
  • Add donation option at end of article
    • This was suggested by 1 editor, and 2 readers during user testing.
  • Allow for custom app icon as donor recognition
    • This was suggested as a part of the original project, and supported by one editor.
• Learnings for future work
  • Consider ways to recognize donors that don't associate their donation with a specific article
  • Try increasing the visibility of existing donate options by testing new locations
  • Explore ways to make donors feel special in a way that is private to them, such as recognizing their contributions within their app homepage, or offering them a custom app icon.
  • Explore ways that readers can show appreciation without making a donation. Several people mentioned they were not opposed to the idea of allowing readers to express appreciation for articles, but did not want it to be connected with a donation.
  • Consider the difficulty of A/B testing ideas similar to this. Avoid motivating a user to earn something that will be taken away after the test.

How did we collect feedback?

We heard from 19 unique editors on this concept and 5 readers, who are active on English, Japanese, Chinese, or Spanish Wikipedias. To hear feedback we took a number of actions:

• Shared the idea at the Wikimania 2024 Fundraising banner session
• Spoke with Japanese users at the in-person ESEAP meeting during Wikimania 2024, and held an interview with a Spanish community member
• Shared project page on Village Pump of Spanish Wikipedia. (Page was also shared by community members on English, and Japanese Village Pumps)
• Received and responded to feedback on this page

• Conducted user testing with the wireframes on userlytics.com with 5 participants (Spanish, Japanese and English speaking). We used this testing protocol to understand users' perception of feature.

Agustus 2024

• 16 August 2024: We rewrote parts of this page to more clearly communicate the purpose of this project & incorporate initial feedback. We’ll share an update soon with modified designs.