Wikipedia Preview/2022-23 Status Updates

Q4 2022-23

• Active installations on the plugin site have increased from 400+ to 500+ between April-June, 2023
• Released Wikipedia Preview Wordpress plugin v1.10.0 on the 28th July, 2023 with these improvements:
  • Redesign preview link
  • Remove "Beta" tag from Wordpress plugin Gutenburg form
  • Improve Wikipedia preview placed in first sentences
  • Support WordPress 6.2
  • Update Wikipedia Preview Wordpress plugin repo README
  • Add customisation instructions for preview in the plugin page

Q3 2022-23

• Made 2 releases of Preview on 9th February(v1.7.0.) and 23rd February(v1.9.0)
  1. plugin experience:
     • Support WordPress v6.1
     • Scroll jump on opening Wikipedia Preview
     • Update plugin dependencies
     • Wikipedia Preview Link Style doesn't show in Editor
     • Post-activation instructions for Wikipedia Preview.
  2. Instrumentation work:
     • Update Wikipedia Preview ETL job to extract instrumentation version
• Improving the onboarding and feedback experience for plugin users:
  1. Add Leave Review & Contact Support links on Plugin page
  2. Remove border around preview custom toolbar
  3. Adjust Wikipedia Wordmark Scale on Wikipedia Preview Card
  4. Updating plugin's screenshots
  5. Remove usage of deprecated useAchorRef hook and anchorRef prop
  6. Most common Wikipedia Preview clickthrough path on computers not instrumented
  7. JS error on widgets admin page
  8. Plugin page- Installation tab
  9. Plugin page-Details Tab
  10. Fixing the rating  trigger for WP preview users
  11. Plugin ratin/ review prompt

Q2 2022-23

• Improving the onboarding and feedback experience for plugin users:
  • Support WordPress v6.1
  • Fixing the Rating Trigger for Wikipedia Preview Plugin users
  • Add Leave Review & Contact Support links on Plugin page

Q1 2022-23

1. B2B marketing campaigns done between 20 July - 30 August, 2022 to drive awareness and use of Wikipedia Preview plugin.
   • Objective: Increase downloads of the Wikipedia Preview plug-in on Wordpress
   • Target audience: Bloggers, webmasters, Wordpress developers, site owners
   • Channels: Meta, LinkedIn, Google
   • Wordpress site page for Wikipedia Preview
   • Results:
     • Google ads was the key driver of downloads
     • High download rates did not yet seem to translate into installs. Install rates are mostly unaffected by campaigns.
   • Next steps: Before marketing further, explore why downloads did not convert to installs.