Wikimedia Mobile engineering/Personas
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The following is a list of personas that are relevant to mobile features development.
Reader, non-contributor (-1)
[edit]Rita
[edit]- Professor in Sao Paulo
- Speaks English and Portuguese
- Accesses the mobile site sporadically, via a Google search
- Doesn't distinguish between Google and Wikipedia – it's all "the Internet"
- Only spends a minute or two to find what she's looking for; rarely scrolls past the lead
- Values ease, speed, and a user-friendly interface
Mark
[edit]- Accountant in London
- Only speaks English
- Accesses the site directly via an app while commuting
- May spend the whole commute reading articles or clicking around on links
- Loves reading Wikipedia but doesn't consider himself to be an expert in anything, so not interested in contributing
- Values an immersive reading experience without clutter or interruption
Reader, possible contributor (0)
[edit]Albert
[edit]- Office worker in Phoenix
- Only speaks English
- Passionate hobbyist; accesses Wikipedia via search for information on his favorite hobbies/projects
- Regularly participates in discussion and shares content in online communities like Reddit and Facebook
- Would like to create and improve Wikipedia articles about hobbies he has expertise in, but not sure how or where to start
- Saving, sharing, and providing feedback appeal to him
New editor (1-10)
[edit]Yasmin
[edit]- College student in Cairo
- Speaks and reads English and Arabic
- Mainly reads and edits English Wikipedia because of higher visibility and ease of keyboard input
- Has some experience editing wikis and feels comfortable fixing the occasional mistake or typo on the desktop site
- Has an account but is primarily a reader, uses Wikipedia as a reference tool in school
- Would be interested in fast, easy ways to contribute, like tagging and patrolling, via mobile
Marie
[edit]- Museum curator in Toronto
- Speaks and reads English, French, and Spanish
- Frequently reads Wikipedia and likes to compare different language versions
- Wants to photograph objects in her museum and add to Wikipedia
- Recently created an account and wrote her first article on English Wikipedia
- Wants to monitor editing activity on her article and address issues raised by other editors
- Wants to share her work on articles with colleagues who are experts in the topic
Experienced editor (100+)
[edit]Arjun
[edit]- High school student in Bangalore
- Speaks Kannada, Hindi and English, reads and writes primarily in English
- Aware of Kannada and Hindi Wikipedia but prefers to edit and read the larger, more popular English project
- Has been editing English Wikipedia for several years
- Loves the freedom to do what he wants on the site and does a little bit of everything
- Edits the desktop site on his laptop and on his phone
- Would like more flexibility/ease to do some of his most vital activities on mobile, like patrolling and responding to discussions
Sources
[edit]- Mobile Research: India and Brazil, Parul Vora and Mani Pande, Nov. 2011
- Research:Wikipedia Mobile User Research, 2011
- Research:Wikipedia Mobile Readers Survey 2011