The previous logo image on this page was purely abstract. The new design team logo has some abstract parts, but also what seems like a rather arbitrary collection of icons as well. The wikipedia W I understand of course, but why are there two weird inkblots, a telescope, a cookie (or maybe the moon?), and a ...boomerang? Is there maybe a pun in all that, or is it one of those image-word puzzles (that I am not getting)?
Topic on Talk:Design/Flow
Thank you for your question! Abstract visuals are intended to have room for interpretations. The ink blots refer to our visual design principles The coloured dots are the colour palette for our products. the illustrations are from Wikipedia15 illustration pack. The story behind the illustration is to emphasise on the wonderful and serendipitous content of Wikipedia. We use them to refer to our second design principle "Content first". Simply put, content, collaboration, aesthetics, accessibility, and consistency are important to the design team at the Foundation. I hope this answers your question.