A more structured format was suggested by Sarah R as well, which might be more suitable for non-native speakers. I've edited her example a little bit to remove actual technical content:
Title: Embracing a new era with partially riped tomatoes
Background: Recent progress with on-demand tomato ripening using Ethylene gas has opened an exciting possibility for our project. We no longer have to ship fully-ripened tomatoes and risk bruising and spoilage.
Advice:
(1) Cooperate with the industry on developing ethylene ripening technology.
(2) Begin to ship partially ripened tomatoes which third-parties can ripen on-demand.
(3) Evaluate the impact: what happens when most consumers want the partially-ripened tomato product. Should we eliminate the divisions between the partially-ripened and fully-ripened products? Should we invest R&D in improvements to ripening technologies to stay on top of this trend?