New Engagement Experiments/PES 1.3.1: Wikipedia insights

Hypothesis: If we provide insights to audiences about their community and their use of Wikipedia over a year, it will stimulate greater connection with Wikipedia – encouraging greater engagement in the form of social sharing, time spent interacting on Wikipedia, or donation.

• Primary success metric - One completed experimental project that provides at least one recommendation about “Wikipedia insights” as an opportunity to increase onwiki engagement.

• Secondary metrics - Measures to determine success of the experiment itself in increasing engagement. Potentially:
  • Interactions - Views, Time on Site, etc
  • App installs
  • Donations
  • Sign-ups

Status: In-progress